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William Llewellyn Griffiths Biography

William L. Griffiths

Metal Couture is the intoxicating brand and treasure chest atelier of modern-day master jeweller William Llewellyn Griffiths.

Born in England and raised in a creative household in New Zealand, William developed a great appreciation for the arts, history and engineering from an early age.

Griffiths’ colourful career began in his late teens, in the heart of London’s jewellery district – Hatton Garden. Establishing himself both in Europe and Australasia, he has honed his skills across the globe, working in Auckland, London and Melbourne.

Following a serious car accident in his early 30s, William spent six months in hospital, gravely ill. During this dark time, he experienced morphine-induced lucid dreams, haunted by skulls, biomorphic machines and dead animals. Profoundly affected by the experience, darker themes emerged in his work, along with the Latin philosophy of ‘Memento Mori’—translated as ‘Remember That You Will Die’.

Griffiths’ prolific output reveals a rich tapestry of historical and cultural influences, inspired by his own life experience. From gothic architecture, tattoo art and baroque ornament to the biomechanical, his bespoke creations range from delicate whispers of diamonds, daggers and swallows to massive, opulent cathedral rings, both distinctive and breathtaking to behold.

Committed to quality and authenticity, Metal Couture presents clients with extraordinary pieces of jewellery that capture the essence of the wearer, or symbolise significant moments in their lives.

Dedicated to creating unique pieces with soul, Griffiths seeks out rare and unusual stones and materials for his work. The resulting pieces have a unique effervescence and otherworldly intensity to them - not unlike the maker himself.

With a glittering clientele of celebrated musicians, actors and artists, Metal Couture has long been the destination for those seeking unique, irreverent, opulent and exquisite jewels, enjoying a cult reputation as the place you find ‘that’ ring unlike any other.